Global Growth & Co-Branding with Mark Avery - Grounded Podcast - Episode # 006
Welcome to the newest episode of Grounded! Today’s guest is a master at identifying tasks and He has generated millions of dollars for a string of globally recognized brands, including McDonald’s, Burger King, Yum!, P.F. Chang’s, and Applebee’s. Please welcome our guest, Mark Avery, Global Head of Partnerships and Supply Chain Strategy at Fatbrands Inc. and President at Mark Avery Consulting, Inc. Mark joins host Lauren Mitchell to talk about how he created a new way of processing in restaurants called the Restaurant Ordering System, referred to as R.O.S. He also shares the importance of food safety in the restaurant industry.
Takeaways:
- The exponential success of Fatburger became a catalyst that motivated Mark to establish his successful business known as Fatbrands. Fatburger has rapidly expanded its presence across 40 states and captivated the taste buds in more than 20 countries worldwide. Today, this enterprise inspires a portfolio of 18 diverse and thriving brands, each embodying culinary excellence and customer satisfaction.
- Fatbrands has propelled its growth through strategic acquisitions, skillfully encompassing the entire supply chain. Mark oversees the sourcing of top-quality products to forge invaluable partnerships. By assembling a portfolio of diverse brands, Fatbrands has achieved an enviable market position.
- With the challenge of managing and harmonizing 18 distinct supply chains, Mark's leadership continues to grow as he orchestrates the next course for the future. He stays committed to integrating supply chains across all divisions by teaching his strategic underscores of Fatbrands' dedication to delivering unparalleled quality.
- By adopting a progressive mindset, Mark meticulously assesses operational facets that warrant a distinct approach. Mark recognizes the profound importance of preserving each brand's own distinctive set of standards and operational rules. Embracing these brand standards, he fosters an environment that enriches the brand experience and ensures excellence.
- Mark has acquired valuable insights into the importance of food safety within the restaurant industry. Undeniably, any brand's success lies in its commitment to safety protocols, ensuring that every customer is served the cleanest quality. Past experiences from companies like Jack in the Box and Chipotle, it has proved to Mark as a reminder that the consequences of negligence could jeopardize a company's existence. Thus, Fatbrand's dedication to upholding the highest standards of food safety reinforces the well-being of its valued customers and solidifies its reputation.
- Mark and his team of visionary leaders invented a new way of processing called the Restaurant Ordering System, referred to as R.O.S. This cutting-edge solution empowers restaurants to integrate with their Point of Sale (P.O.S.) systems, to unlock an understanding of customer preferences and consumption patterns. R.O.S. serves an important role in illuminating the raw ingredients that compose each menu item. This remarkable invention accelerates at which critical information revolutionizing supply chains and propelling the entire industry into success. The transformative impact of R.O.S. reshapes the foundations of how restaurants operate and solidify.
Quote of the Show:
- “I'm going to start off by saying that for those that know me or for those that don't, um, I'm a little bit, uh, untraditional.” - Mark Avery
Links:
- Mark Avery’s LinkedIn: https://www.linkedin.com/in/markaveryexecutive/
- Fatbrand’s Website: https://www.fatbrands.com/
- Mark Avery Consulting’s Website: http://marksavery.com/
- Mark Avery’s Twitter: https://twitter.com/FATBrandsSummit
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Grounded is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Host
Lauren Mitchell
Lauren Mitchell is the Director of National Accounts and Custom Distribution at Produce Alliance, LLC. She is a dedicated fresh produce spend & spec maximizer for multi-unit national restaurant chains & groups. She gets to know your brand and infuses your expectation for quality, consistency and transparency to create more reliability in your produce category.
